In a world where your creative assets are the number one lever for marketing performance, and the demand for new content is at an all-time high, brands often lack visibility into the existing content and how it should be used. Hours are wasted every week on people chasing down content. Outdated and unapproved assets are used in ads and sales decks. Unnecessary briefs are submitted to the creative team, adding to their already full backlog. A successful creative strategy also requires seamless collaboration from multiple functions, but in reality, the creative lifecycle is split up across numerous docs, spreadsheets, and other suboptimal tools. Our answer is a purpose-built platform for asset-heavy creative teams. Focal enables you to take full control of your existing creative materials and collaborate on new concepts.